Commercial tree-care can be a competitive business. It doesn't matter whether you are a veteran or a new company, in a marketplace with a few competitors or many; YOU CAN LEVERAGE YOUR SALES toward favorable responses: higher closing rates, bigger values and return calls, by repeating proper practices.
What's the point of all that advertising? It's to get your (the consumer's) attention! To distinguish one product from another. When you're talking about breakfast cereal, it's easy to see how that works. Every box is bright and colorful, extolling the virtues of its contents. For a person who works in the service industry, however, advertising looks a little different, because you are BOTH the product AND the advertising!
Advertising is the language of business. But it's more than that. It's a way for you, as a service professional, to communicate who you are, what's important to you, and what services you provide. It's a way to set yourself apart from all the other "breakfast cereals" on the shelf.
Leverage Your Sales
Many arborists are looking to increase their sales. Some want to jump into the consulting arena. In this month's edition of the ISprofessor, Jeff discusses how he increases his sales and his connections using the stuff he carries in his truck! What are those magic items? Sign up to receive the ISprofessor Newsletter in your mailbox each month, and we'll give you the back issues for free... including September's, where we tell you the Three Things You Should ALWAYS Carry in Your Truck.
Physician, Heal Thyself!
As I've been creating lessons for our ISprofessor subscribers, I've been forced to admit that I don't always follow my own advice. For years, I have known the proper ways of handing the one-on-one experience consulting and commercial arborists face, in both sales and in follow-up. But, time and pressure will dilute tension. It's easy to fall away from consistency, even when the behaviors are beneficial. This year, I had to confront myself in my less than thorough exercise of new contact initiation.
Utilizing the “truths” of ISpro, I have generated significantly more “up-front” (I.S.) income in my commercial services sales. I have also seen a higher closing ratio of the services proposed. The bottom line is, this method works! I'm excited to share my perspectives with you, so make sure you join the conversation on LinkedIn and register for our email coaching lessons, ISprofessor.